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BE OBSESSED WITH MINIMALISM

Scaling back complicated routines to the minimum. Aside from saving time and money, it’s healthier for the skin, can be impacted from heavy product layering. It’s also more sustainable. In the end, it all comes down to finding the right balance with natural ingredients that can be used for a multitude of purposes. Our obsession extends to our packaging, which we want to be effective but stylish - something you’re proud to have on your nightstand.

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SOURCE 100% PLANT-BASED INGREDIENTS

Did you know there are over 1,000 nasty ingredients that have been banned in Europe? But what about the rest that still needs to be tested? At ROWSE, we have a simple solution: Cut chemicals out and make room for plant-based alternatives. It’s not a new concept, people have trusted the power of nature for centuries. We interviewed dozens of labs and experts before launching ROWSE to make sure our ingredients were the best out there with the strongest properties.

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THINK PLANET FIRST

From sourcing to production to delivery, we want to do our part to help the environment. Because no matter how young we are, we should all do our best to protect it. We favor small, local producers over industry leaders. We avoid bad chemicals (any chemicals actually) and choose natural ingredients that are traceable, vegan and cruelty-free. We want to help turn the tide on plastic, which is why we are continuously testing ourselves on reducing plastic waste.

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MEET NURIA

Nuria Val is a contemporary explorer, photographer, model and creative director. The Barcelona-born artist sources her vital energy from her travels. Always immersed in nature, her work takes us on an initiatory journey of self-reflection to reconnect with what really matters.

With ROWSE, Nuria wants to share her honest approach to beauty through a collection of raw ingredients — the new essentials to any beauty regimen.